LocusLabs helps Heathrow become ‘single source of truth’
LocusLabs, whose high fidelity indoor mapping and location platform is already used by the likes of American Airlines, United, Lufthansa, DFW and JetBlue, has now announced a pioneering partnership with Heathrow Airport. Heathrow will leverage LocusLabs’ location-as-a-service platform to power location services for its passengers via digital signage and touchscreens in the terminal, across digital channels including Heathrow.com and HeathrowExpress.com, and via its mobile apps.
“When I spoke at FTE Global in Las Vegas last year, I talked about joining all the dots, in order for Heathrow to become the single source of truth. This is exactly what we’re doing with LocusLabs,” explained Chris Annetts, Retail & Service Proposition Director, Heathrow Airport. Heathrow’s work with LocusLabs will benefit the airlines, and their customers, who fly from the major London hub, as they will be able to easily integrate the airport maps and various other services into their own apps and other digital channels. In fact, Delta, American and United have already finalised the integration.
“This is not just about the maps though,” said Annetts, who is a member of the ‘FTE PaxEx & Ancillary Think Tank’, which will launch its vision at FTE Europe and FTE Ancillary (26-27 June, Dublin). “We are integrating beacons, data on retail, products, services and so on. The next phase is to build the personalisation so Heathrow and our airline partners can build up profiles with the permission of our passengers.” This, he explained, will bring about myriad customer experience and retail benefits. Campbell Kennedy, Co-founder and CEO of LocusLabs, added: “This really is a great story of us co-creating an ecosystem, and creating a win-win-win for everyone involved.”